Make Marketing History

The views of a marketing deviant.

Friday, September 08, 2006

Insubordination In The Rankings.

This post on online feedback makes many sensible points. It's critical to listen to customer feedback in order to see what's not working, but I think it's more difficult to extrapolate positive messages (as Guy later suggests) from what are self-selecting samples. The glorious work of this subversive illustrates why.


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