Do Something For Your Customers.
Ann Michael highlights another successful practitioner giving real world marketing advice.
"Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts—for and to—express it all."
Many businesses assume that if you do something to your customer, you're having an impact on them. In their mind, they probably think they're actually doing something for the customer, but doing something for your customer involves a true connection rather than ticking boxes. It's a connection which they will acknowledge either at the time or later on (probably when the competition provides them with the standard good enough version that previously didn't register).
Is your organisation hospitable?