Is A Quickie Less Satisfying?
Two A-list bloggers suggest that a good blogpost takes time. So now I know why I'm so low on the totem pole!
The huge majority of my posts fall into two categories - those that are created as fast as I type (and then amend for typos) and those that I dash down and then fill with links and slight refinement later. These still come in at under 30 minutes. A literal handful took closer to the six hour limit because of length, running them by the fellow blogger who suggested them and a wish to make prescriptive descriptions. But size is not always an important delineater - my RSS guide took maybe 20 minutes.
Now of course, the longer you take to refine and redraft the better the end result can be, but it's no certainty. The small, quick thought can have just as great an impact. Similarly, creative inspiration is just as important and can put you into the flow state that we all love.
But, of course, I'm not really writing about blogposts here. I'm writing about doing rather than refining. About acting on emotion. About having a seemingly small idea and implementing it rather than spending hours and days creating an over-arching, super-refined marketing plan that implicitly puts all your eggs in one basket and leads to committees, procrastination and paralysis.
[Post duration: 7 minutes]