Media Literacy.
It's an often-used justification for market transformations but is it actually true that people are increasingly media-literate?
posted by john dodds @ 5:44 AM
Make Marketing History
The views of a marketing deviant.
Saturday, September 30, 2006
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Setting Out Your Stall.
- I Blog, You Blog, They Don't.
- Nostalgia Ain't What It Used To Be.
- Customer Care?
- Shared Experience.
- Least Mover Advantage.
- Guilt-Free Marketing.
- It Never Rains.
- Going To The Dogs.
- The 5 E's Of Marketing.
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