Make Marketing History

The views of a marketing deviant.

Friday, December 08, 2006

Tossing Cookies.

A friend in Calgary reported hearing that cookie-scented bus stickers were removed from the Calgary bus system, due to "old people complaining and because apparently it's cruel to remind homeless people they can't afford cookies."

Having been unable to confirm this, I suspect this is a misreporting of this San Francisco story.

The intention of the California Milk Processor Board was to get people thinking about cookies, and thus milk, but they met with complaints from anti-fragrance groups, anti-allergy groups and anti-obesity groups and the scent-strips were removed on Tuesday.

Regardless of the odd logic of advertising an associated good (as opposed to an associated feeling or emotion) in the hope that it is twinned with your product in the consumer's mind, this just goes to show that how ever you dress it up interruptive advertising is interruptive. People don't like it.


Blogger echolalias said...

...your mother is a misreporting of this San Francisco story.

so i wasn't paying attention to the news. sigh.

8:25 PM, December 08, 2006  
Blogger said...

Would I go around sniffing posters when I can go to B&Q and buy a cut-priced tube of glue instead?

Would I go around sniffing posters to see if the olfactory sensation triggered off a desire to buy milk when what I really need to do is get myself and my trolley of possessions out the freezing cold to a shelter or a doorway that can protect me from the wind?

Would I as a well paid commuter wrapped up warm n snug against the cold bother to sniff a blueberry muffin impregnated poster to complete the connect with cow juice? Nah, I'd look like a wierdo so up close to the poster and the bus driver might not let me board my bus home!

But this is all pure speculation on my part. I guess I just do not think smelly posters are a great way to converse with your market.

10:14 AM, December 09, 2006  
Blogger kaylen said...

if and only if it masked the unwanted perfumes of the other riders.

9:04 PM, December 12, 2006  

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