Ethical Ambulance Chasing.
You know the ads. The ones that show how the knight in shining armour law firm won justice and a nice payout (minus their fee) for the accident victim. They began to get a bad reputation for unethical self-interest.
Now I see they're getting savvy. As well as revealing the payout, they now highlight the fact that they also secured a change in the sued party's safety policies. Compensation plus, if you will.
Does window-dressing change your opinion?