Make Marketing History

The views of a marketing deviant.

Monday, December 04, 2006

Ethical Ambulance Chasing.

You know the ads. The ones that show how the knight in shining armour law firm won justice and a nice payout (minus their fee) for the accident victim. They began to get a bad reputation for unethical self-interest.

Now I see they're getting savvy. As well as revealing the payout, they now highlight the fact that they also secured a change in the sued party's safety policies. Compensation plus, if you will.

Does window-dressing change your opinion?

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