All About The Green!
The retail banking sector has been notably devoid of marketing innovation, so a lot of interest was garnered by HSBC's decision last year to emphasise its High Street presence with a January sale. This year it has tweaked the idea by having a green sale whereby they make a donation to green charities for every product they sell.
My reaction has been jaundiced to say the least. I see it as the equivalent of stamping organic on a food product that just creeps under the wire of that legal definition. It reeks of this year’s free gift with your banking - "Last year iPods were hot, this year green thinking is, so we’ll throw that into the mix and see what happens." - I'd be much more inclined to see this as an authentic reflection of the company if there were any coverage of what HSBC were doing about green issues in their own operations. But that part of the web-page doesn't seem to host any click-throughs.