Think Should, Not Can.
“We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless quoted in the New York Times announcement that Verizon will be accepting advertising on its mobile internet services.
I refer Mr. Harrobian to point 5 of my Geek Marketing 101 by way of crystallising the doubts that caused him to add.
“That said, we likely will not — we want to take it carefully and methodically, and enable the right experience.” More generally, he added, “Mobile advertising is going to take off in 2007.”
Maybe. But maybe people don't want an interruptive experience crafted by a financially-motivated intermediary?