Make Marketing History

The views of a marketing deviant.

Friday, February 23, 2007

The Magnificent Seven.

More evidence of the miscomprehension of marketing can be seen in this outstanding video (courtesy of moderator Guy Kawasaki) of a panel of highly successful online community entrepereneurs.

Yet again, we see people rightly criticising "marketing" and yet, they're all great marketers without realising. They focus on the user experience, listen to the feedback and have built businesses fom passions. It's a fabulously insightful hour and has supplanted anything I was going to post today.

This is as far from a dry podcast as you could hope to get and is filled with the essence of marketing, community-buidling and entrepreneurship (and at around minute 41 validates my take on research). Watch, learn and laugh.


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