Make Marketing History

The views of a marketing deviant.

Friday, February 16, 2007

Swap Your Talent.

Having always been an advocate of the concept of being a deep generalist rather than a super-specialist, I value the transferability of skills.

In order to broaden the range of sports over which the UK team excels at the 2012 Olympics, the development team are taking a similar view. They're writing to 1200 track and field athletes and suggesting that they allow themselves to be transferred to another discipline.

If the individual has more success in that new field, then clearly they will gain more from the experience and the country will climb higher in the medals' table. The parallels with your business are, I hope, obvious.


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