Make Marketing History

The views of a marketing deviant.

Tuesday, February 06, 2007

Never Assume.

Assumptions are dangerous things. Like the assumption I'd always made that Absolut vodka's renowned marketing was the result of the crucible of entrepreneurial capitalism - an assumption itself based implicitly on the assumption that publically-owned organisations are inherently uncreative.

In fact, it's the product of a state-owned company that until 1995 had the additional "restraint" on creativity of being a monopoly.

Never assume that you can't be creative.

2 Comments:

Blogger Robert@iScatterlings.com said...

I don't assume. I know I can't be creative at times. It irks me that I am so reassuringly correct so often.

Ergo I covet the talent that you and many others have to produce quality stuff so consistently.

5:10 AM, February 07, 2007  
Blogger Manish said...

don't assume. simple stuff. mostly ignored...

absolut eye-opener:-)

8:33 AM, February 10, 2007  

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