Make Marketing History

The views of a marketing deviant.

Friday, April 13, 2007

Fat Is A Marketing Issue.

The fat gene has been discovered and surprisingly it wasn't just found on the couch and in the doughnut shop. In reality, it explains only a ten pound rise in weight but that won't be the worldview that permeates the public consciousness. It will be interesting to see if marketers use this "get out of jail free" card or if they move towards the promotion of healthy diets.


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