Marketing Bollocks.
This is why marketing has such a bad reputation, this is why branding should not be verb, this is why I despair. It's an initiative, it's not a brand and its success is dependent upon its execution and not any superflous hot air. No kiddin!
posted by john dodds @ 12:25 AM
2 Comments:
They could have rented out the window space to a vendor who pays.
I don't get it. What does Network Rail (British Rail by any other name remains BR), want yoofs n hoodies to hang around and trash the trains we pay for.
Or is the wording a subtly disguised appeal to the yoofs n hoodies to hang out on a railway until one of Branson's highspeed tilting trains speeds by and flattens them?
Grandstanding the event at Didcot station will commence with the 03/05/2007 09:15am from Bristol Templemeads?
John
More proof that... brands are made in the minds of customers, not by mindless marketing.
Graham Hill
Independent CRM Consultant
Interim CRM Manager
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