Make Marketing History

The views of a marketing deviant.

Monday, May 28, 2007

Marketing Moderation.

As you pour yourself a drink, would you stop to read detailed information about safe levels of alcohol consumption? It seems unlikely to me, but that's what the UK government believes. Unlike the absolute warning that Smoking Kills, the message is just too complicated and the strategy seems to overlook the fact that marketing is antithetical to moderation.

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