Why Innovation Isn't Beneficial.
A feature of digital television in the UK is the programme summary that fills the top 20% of the screen when you switch to a new channel. It remains for many seconds and, given that one has often arrived there via an EPG, it becomes very interruptive.
Does the instruction manual indicate how to disable this televisual equivalent of Microsoft's Clippy? No. Is it possible to turn it off? Who knows! And all because someone thinks that all viewers are the same and will view their "innovation" in a positive light.
A benefit is a benefit only if the user determines it to be. It can quickly become an annoyance if they don't. Marketers must remember that.