Kodak Has Exposure Issues.

From the New York Times:

About 65 percent of camera buyers are buying their second or third digital camera, but this time they probably will not be focusing on the number of megapixels as they did in past purchases. (Anything over 5 megapixels is going to provide the resolution any amateur photographer needs.) Instead, they might want to think about how well that camera takes pictures, including the action shots.

The problem is, camera makers do not want to tell consumers too much about that. It is not that they have anything to hide; it is just that shutter lag is too difficult a concept to communicate in ads or marketing materials in stores. “No kidding, I am trying not to geek out,” said Jerry Magee, product manager at Kodak.

If Kodak calls that a problem, then they're building up even bigger problems for themselves.

Would marketing based around the question "Don't you just hate it when your camera doesn't capture what you saw?" be really so difficult to conceive?

Why assume that the explanation of technical elements implies a geeky exposition? (see Geek Marketing 101 #4)

How will your long-term users who already know about the problem feel about being patronised like this?