Make Marketing History

The views of a marketing deviant.

Thursday, June 28, 2007

Obviously Wrong.

If you don't promote your presence, nobody else will but it's long past the time when unqualified boosterism was justified. Waiting for a Tube yesterday, I read a poster which proclaimed the arrival of the "outstanding" new album from Beverley Knight. As if, I'm going to believe that just because I read it on a poster. Why does the music industry still market so badly and why does it still use poster campaigns for an aural product? Because they always have. That's why.

1 Comments:

Anonymous Anonymous said...

aaaaaaaaaaaaaaaaaaaaaaahahahaha!
Outstanding nonsense.

12:27 AM, June 29, 2007  

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