Make Marketing History

The views of a marketing deviant.

Thursday, June 28, 2007

Obviously Wrong.

If you don't promote your presence, nobody else will but it's long past the time when unqualified boosterism was justified. Waiting for a Tube yesterday, I read a poster which proclaimed the arrival of the "outstanding" new album from Beverley Knight. As if, I'm going to believe that just because I read it on a poster. Why does the music industry still market so badly and why does it still use poster campaigns for an aural product? Because they always have. That's why.


Anonymous Anonymous said...

Outstanding nonsense.

12:27 AM, June 29, 2007  

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