If you don't promote your presence, nobody else will but it's long past the time when unqualified boosterism was justified. Waiting for a Tube yesterday, I read a poster which proclaimed the arrival of the "outstanding" new album from Beverley Knight. As if, I'm going to believe that just because I read it on a poster. Why does the music industry still market so badly and why does it still use poster campaigns for an aural product? Because they always have. That's why.