Make Marketing History

The views of a marketing deviant.

Thursday, August 30, 2007

The Death Of Built-In Obsolescence?

In keeping with the recycling zeitgeist, TV presenter and Red Dwarf actor Robert Llewellyn has spent 2007 Making Do - that is seeing he can live his life without buying any new stuff. His efforts are documented in his own Youtube channel and his first video can be seen below.



In the US, No Impact Man is doing something similar.

This may be the bonfire of the vanities of a few eccentrics but what if it represents an opportunity for the success of Geek Squad to be replicated across a whole range of industries? How will that change what you do? Is after-sales service the new killer app?

1 Comments:

Anonymous Anonymous said...

^^ nice blog!! ^@^

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4:05 AM, March 28, 2009  

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