Make Marketing History

The views of a marketing deviant.

Wednesday, August 15, 2007

Marketing Myopia 2.0.

Some time ago I wrote that it was the customer who ultimately decides what your values are. You can make all the claims you like, but you have to live up to them because you will increasingly be found out. If you don't realise that, you're even more myopic than Theo suggested.

3 Comments:

Blogger Charles Frith said...

I reckon he knew that bridge was going to hold.

6:09 AM, August 15, 2007  
Anonymous Adelaide Lil said...

Maybe the earth was really hot the other way. Maybe he had to tackle that bridge to get back to his car.

1:52 AM, August 16, 2007  
Blogger john dodds said...

Charles, that sort of conviction insight is what keeps you in the inimitable style to which we've all become accustomed.

2:41 AM, August 16, 2007  

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