Make Marketing History

The views of a marketing deviant.

Tuesday, September 18, 2007

10 Questions About Your Customer Service Approach.

Do you focus on fulfilling all your customers’ actual needs or do you have one eye on cross-selling opportunities?

Do you acknowledge and listen to your customers or do you harass and broadcast to them?

Do you provide clear, expert guidance or do you obfuscate and confuse?

Do you concentrate on perfecting a great product/service or do you focus on fancy packaging and added extras (as defined by you)?

Do you offer the opportunity for conversation or do you insist on one?

Do you cut the superfluous or do you cut costs?

Do you truly value what you’re offering or do you emphasise price?

Do you admit errors and recognise changing behaviours or do you do things like you always have?

Do you answer the phone quickly or do you submit customers to a lengthy and generic filtering quiz at their expense?

Do you think long-term relationship or do you take the money and run?

7 Comments:

Anonymous henriette weber andersen said...

I don't really like the 2nd option in your questions.. however isn't it how most companies ( industrial) thinks ?

11:29 AM, September 18, 2007  
Blogger kaylen said...

long-term relationship or money and run...

kind of black and white, don't you think? what about having a satisfying but shorter-term romancing. not every consumer wants a life partner. man i'm glad those aren't the only options for real relationships...

1:35 PM, September 18, 2007  
Anonymous Tom said...

Great post - there's material in there for about, erm 10 posts.

I'd emphasise the empathy that you should have for your customers. Do you know your customers, and on what basis they make decisions, too.

1:38 PM, September 18, 2007  
Blogger Mark McGuinness said...

Sadly, I think the people who need to answer those questions aren't likely to be reading marketing blogs.

3:39 PM, September 18, 2007  
Anonymous Bummer Han said...

it is hard to dismiss the need to aggressively generate revenue. I've experienced some terrible cold shouldering when sales are not closed. until sales can be better measured than dollar value.

12:13 PM, September 22, 2007  
Anonymous Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信網, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信社, 徵信公司, 女人徵信,

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信,徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信社,徵信,徵信, 徵信, 外遇, 抓姦

4:10 AM, March 28, 2009  
Anonymous Anonymous said...

There are ed hardy shirts
,pretty ed hardy shirt for men,

ed hardy womens in the ed hardy online store

designed by ed hardy ,
many cheap ed hardy shirt ,glasses,caps,trouers ed hardy shirts on sale ,

You can go to edhardyshirts.com to have a look ,you may find one of ed hardy clothing fit for you
Top qualitymen's jacket,
These cheap jacket are on sale now,you can find
north face jackets inmage on our web

Do you wannaghd hair straighteners for you own , we have many
cheap ghd hair straightenersin style and great,you can choose one from these
hair straightenersAuthentic chaussure pumachaussure sport And chaussure nike shoes
http://www.crazypurchase.com
http://weddingdressseason.com
http://jeancart.com
http://straighthairgirl.blog126.fc2.com
http://www.seriousblogging.com/crazygirlsshirts
http://www.free-blog-site.com/iammyself
http://d.hatena.ne.jp/hotfishing
http://www3.atword.jp/deepseaworld

1:41 AM, May 31, 2009  

Post a Comment

Links to this post:

Create a Link

<< Home