Make Marketing History

The views of a marketing deviant.

Thursday, September 06, 2007

Playing The Microtrends Percentages.

People don't understand numbers. They certainly don't understand percentages. Just as you can't give 200% effort, 1% is not necessarily a small number. It's not really a small proportion.

A gem from the Change This stable reminds us that if you focus solely on a few big trends, other microtrends that neverthless affect huge numbers of people will seep in and upset your expectations.

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