Make Marketing History

The views of a marketing deviant.

Tuesday, September 25, 2007

More Marketing Nonsense.


What would you use as the new name for an obscure digital TV channel (previously known as UKTV G2) now that it is being redesignated as "the home of witty banter" and aimed at males 16-34?

Well obviously you'd call it Dave TV because “everybody knows a bloke called Dave”.

And marketing people wonder why they're ridiculed!

3 Comments:

Blogger Zeroinfluencer said...

How about the narcotic drug advice service called Frank? Or an agency called Mother? Or calling your son Brooklyn? What would you expect to see on John TV?

5:39 PM, September 30, 2007  
Anonymous Tom said...

I'll be 35 in March so it's not really worth me saying what I think about it.

1:44 AM, October 03, 2007  
Blogger john dodds said...

Well David I'm not wild about the Frank thing - and I think the others are slightly different areas of naming. Wish I'd seen your comments before our drink as i would have asked you for more of your thinking. And John TV would be off the air in days.

9:40 AM, October 05, 2007  

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