Make Marketing History

The views of a marketing deviant.

Sunday, September 02, 2007

What Business Is Rick Rubin In?

Twenty two years ago Rick Rubin was running Def Jam Records from his NYU dorm room. Today he is joint head of Columbia Records tasked with saving the industry.

His enthusiasm for proactive word of mouth marketing alarms me a little because although he clearly understands the risk of over promising, metrics-obsessed corporate departments tend not to be so savvy. But you can't argue with his underlying philosophy.

"I'm not sure they (Sony) realize that they are selling art. Right now they could be selling any product. That's why we have to move — we're in the art business."

3 Comments:

Blogger Charles Frith said...

Nice catch. Hell of an interview.

12:58 PM, September 02, 2007  
Blogger zang said...

Nice Post
-------------
article rewrite

5:20 AM, December 16, 2008  
Anonymous Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信網, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信社, 徵信公司, 女人徵信,

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信,徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信社,徵信,徵信, 徵信, 外遇, 抓姦

4:11 AM, March 28, 2009  

Post a Comment

Links to this post:

Create a Link

<< Home