Make Marketing History

The views of a marketing deviant.

Monday, October 22, 2007

Academic Analysis.

An academic expert featured on the panels at two debates I recently attended - the first to do with teen rage, the second with childhood illiteracy. Neither was dispassionate (as I believe they should be) but worse than that they, unlike many other speakers and audience members at both events, proved to be passionate only about their research/meta-analysis and not the end results.

Calling for the return of family values while kids with no family turn to violent criminality or for extra research into teaching methods while illiterate youngsters are condemned to a life without potential did not endear them to anyone and any valid points they might have contributed were thereafter doomed to be ignored.

The business parallels are obvious. If something works, keep doing it. Try to understand it but, above all, keep doing it. The world changes too fast to miss an opportunity through over-analysis.

12 Comments:

Anonymous fredrik sarnblad said...

Great point John - the business parallels are obvious indeed. Is this your cry for the return of pragmatism?

6:57 PM, October 22, 2007  
Anonymous Marcus said...

He wants to bring back spanking Fred.

1:19 AM, October 23, 2007  
Blogger john dodds said...

If I knew what long words like pragmatism meant Fred I'd agree - but they're your department!

Marcus - I know you'r bored and wearing your rebllious T shirt but is that necessary?

1:21 AM, October 23, 2007  
Anonymous Marcus said...

Are you cross with me now? I shall sit on the naughty stair.

1:34 AM, October 23, 2007  
Anonymous Tom said...

Have I missed John spanking Fred ?

1:59 AM, October 23, 2007  
Blogger john dodds said...

No Tom - no such luck - it's just my "personal brand" being besmirched!

7:12 AM, October 23, 2007  
Anonymous Marcus said...

can I get off the naughty stair now?

8:01 AM, October 23, 2007  
Anonymous fredrik sarnblad said...

What the hell has been going on here?

2:51 AM, October 24, 2007  
Anonymous Marcus said...

We had a party.

3:17 AM, October 24, 2007  
Blogger Rob Mortimer said...

Keep doing things that work yes. But only if you regularly make sure it still works and that other people arent overtaking you.

Complacency is THE enemy.

8:37 AM, October 24, 2007  
Blogger john dodds said...

Very valid clarification Mr. Mortimer.

9:51 AM, October 24, 2007  
Anonymous fredrik sarnblad said...

And start spanking people who do things that don't work!

9:20 PM, October 24, 2007  

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