Make Marketing History

The views of a marketing deviant.

Tuesday, October 16, 2007

Big Chimpanzees Are The Future.

You may think this is here merely to support my previously stated distaste of research and focus groups. But, in fact, it's my belated recognition of what Fallon and Cadbury were getting at. If, as the guy says, Joe Public is "a big fan of anything with a chimpanzee in it" then why not go big?

More serious insights are to be found here.


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