Make Marketing History

The views of a marketing deviant.

Saturday, October 06, 2007

Something For The Weekend.

A geo-political analysis of the corporate anthem. Compare and contrast the approaches of the European, the Japanese and the American organisation - as illustrated by these examples which are unworthy of the Blogovision Song Contest but neverthless bear a listen.

Europe: The Home Of Eurovision

Japan: East Meets Western

USA: Friday Night's Alright For Fighting?


A Marketing Footnote: I initially laughed at the lyrical desperation of "Even Friday Night's Alright" which emphasies the difficulty of trying to fit ideas into pat phrases. Yet beneath the glibness, there is an insight. Rather than use the modern cliche of 24/7 security, they highlight Friday night (that traditional time of unwinding) as being the specific moment that they are there. In doing so they capture, maybe inadvertantly, exactly what ever-readiness means to the average person in the street and that concison is what all marketers are after. It's still ghastly though.

2 Comments:

Anonymous The Kaiser said...

I've created a monster.

11:49 PM, October 07, 2007  
Blogger john dodds said...

You have no idea!

3:22 AM, October 08, 2007  

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