Make Marketing History

The views of a marketing deviant.

Tuesday, November 27, 2007

Who Judges Perfection?


Heston Blumenthal is a remarkable chef whose cooking will be sampled by some readers in the near future. Mixing physics and chemistry with a search for the absolute perfect ingredients, his is cooking that most would not bother to try at home but as one critic wrote "it's always fun to see someone do something better than anyone else in the world".

Interesting distinction there - he searches for absolute perfection but the critic perceives it in relative terms. True creative brilliance involves a search for perfection, but the consumer is more concerned with you delivering something that is markedly better than the alternatives. They don't want "good enough" but equally they (and I) probably wouldn't recognise real perfection either.

4 Comments:

Anonymous Anonymous said...

Would love to eat what Heston creates.
But I must admit he lost me last night on TV after only 5 minutes.
Far to much effort and expense for us mere mortals.
but I really am trying to like the show.

6:35 PM, November 27, 2007  
Anonymous andrewh said...

Most of his stuff is out of reach, but there are little things mere mortals can pick up and play with themselves.
Like mixing tomato puree in when you're still frying off onions for chicken tikka masala. We can all manage that. The intense, deep smokiness roasting garlic before use gives you.
If I can feel like just a bit of magic is rubbing off then that's fine.

5:07 AM, November 29, 2007  
Anonymous Tom said...

Andrew - if I posted a comment about playing with yourself and a bit of magic rubbing off I would be banned.

8:33 AM, November 30, 2007  
Blogger john dodds said...

You've done worse Tom.

2:38 PM, December 03, 2007  

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