Make Marketing History

The views of a marketing deviant.

Tuesday, November 13, 2007

Getting Here From There.

I'm repeatedly frustrated by the lack, paucity or complexity of travel directions on business websites. There are lots of new aids (like map programs) to help with this but still people get it wrong. They assume you know the area, they assume they know where you're coming from and sometimes they assume you will so want to come that you'll work it out for yourself.

It takes brains to do it this well. (via Ruby)


And doesn't their effort make you think that the shop is worth your effort?

4 Comments:

Anonymous The Kaiser said...

Sorry, you've lost me.

7:30 AM, November 13, 2007  
Blogger Kelly Jones said...

Is this another example of facilitating short cuts? It really is the simple things in life that escape people. For example, it is like when my roomates put the empty Brita back into the refrigerator. Why not fill it up now so you don't have to use ice later. Just a thought.

10:27 PM, November 13, 2007  
Anonymous Thomson Directory said...

God I know it's a nightmare.

Ted Baker had (maybe they still do) a fantastic address - and a remarkable building which enabled yo to find them in a run down and down - at - hell part of London.

It was somethign like the following:

Ted Baker
The Big Ugly Brown Building
With a Big Lobster on the Front
Opposite Travis Perkins
etc etc King X Way
etc etc

Brilliant.

6:20 AM, November 14, 2007  
Blogger john dodds said...

Suggets you get new roommates Kelly. College is all about rehydration after all.

3:09 AM, November 16, 2007  

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