Make Marketing History

The views of a marketing deviant.

Monday, January 21, 2008

Now That's What I Call Marketing.

"The best way to get a kid to go to bed is don't ask them if they want to go to bed, ask them what color jammies they want to wear"

Merlin Mann

9 Comments:

Blogger Eaon Pritchard said...

its like positive affirmation.
'Dont slam the door' presents an negative image of a door slamming, whereas 'close the door quietly' creates a more positive image.
I'm in hippy training, by the way ;)

2:40 AM, January 21, 2008  
Blogger Angus said...

Oh I like this.

2:54 AM, January 21, 2008  
Blogger Mark McGuinness said...

Now that's what I call presuppositions - staple of any hypnotist's linguistic toolbox!

'Do you think you'll find it easier to relax with your eyes open or your eyes closed?'

'Would you prefer to go into trance quickly or slowly?'

5:21 AM, January 21, 2008  
Anonymous Harry Bishop said...

That's not marketing, that's selling! :-)

Closed questions like this were always a famous selling technique in the business software industry when I was part of it (and in just about any industry sales) ... would you prefer the 12 month service contract, or I can get you into a 36 month one for only half price if you prefer? should I book our consultant to start Monday, or would you prefer the 1st of next month? etc

Harry Bishop
http://www.harrybishop.ca

9:13 AM, January 21, 2008  
Blogger Dino said...

One of many tricks I use to guide my toddler twins' behaviour!

11:52 AM, January 21, 2008  
Blogger john dodds said...

Look into my eyes Mark, not around my eyes....

1:27 AM, January 22, 2008  
Anonymous ToMm said...

I use the one about the witches and see how they run.

I suggest you go to bed because the alternative is too horrible to think about.

1:12 PM, January 23, 2008  
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