Make Marketing History

The views of a marketing deviant.

Monday, March 31, 2008

Disambiguation.

Flext - 97% of users can't help recommending it to others.

That's what it said on the side of the bus. But what does it mean?

Did they actually recommend it to others? Did they do so in some helpless Tourette's manner? Is this a statistic that's been extrapolated from some concocted research question and did people act on the recommendation?

In a time when potential customers are increasingly cynical about advertising messages, it seems to me that it's increasingly crucial to make those messages unambiguous.

ADDENDUM: And to have a product about which you can be unambiguous.

1 Comments:

Blogger Cynical Rob said...

I agree with you John - the only slight problem is that if brands start having more clarity in what they say, then people will see them for the Charlatons they are and keep well alone.

Maybe.

Ahem.

5:29 PM, March 31, 2008  

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