Make Marketing History

The views of a marketing deviant.

Wednesday, May 28, 2008

Prefix Marketing.

A quick reminder. We don't need another marketing prefix.

Marketing is strategic. It's a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development).

If there's a prefix, it's indicative of a tactical subset of marketing and not of a new paradigm. Promotion/advertising is a subset of marketing, albeit the one that is most often referred to as "marketing" by people who don't know better. So is viral marketing. So is direct marketing.

If one of those tactics is discredited, that's all that has happened. There's no need to create a new prefix. Unless of course, you've got a book or presentation to flog. Here endeth the lesson.

3 Comments:

Blogger Mark McGuinness said...

Thanks for fixing prefix marketing.

12:40 AM, May 29, 2008  
Anonymous Tom said...

So where does 'selling' sit ?

And are we off for that drink tonight ? Come on, we can talk about innovation and girls as well.

1:42 AM, May 29, 2008  
Blogger john dodds said...

Selling is a subset of marketing and its raison d'etre. Shame the talk didn't veer that way.

7:18 AM, May 30, 2008  

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