Make Marketing History

The views of a marketing deviant.

Sunday, June 29, 2008

Knowing What You Don't Like.

I heard it suggested that women like Sarah Jessica Parker in Sex & The City all the more because men cannot fathom why. I don't know if that's true or not but my immediate reaction was to suggest flippantly that it was a default position resulting from the fact that they didn't want to be identified via the other characters as primarily either overtly promiscuous, frigid or subservient.

Perhaps that's nonsense. I'm not a woman after all. But just as great marketing is all about removing the reasons not to buy your product/service, perhaps it's worth thinking how your product/service allows customers to defines themselves in terms of what they are not.

5 Comments:

Blogger Angus said...

I tend to think many women love Sarah Jessica Parker because she has legs to die for and carries off amazing looks that deep down every woman wishes they had the balls to carry off. Many women think they have a SJP trapped deep inside them, optimistically. She's also FUN. A under-rated word. And she gets the men we either love, or love to hate.

3:42 PM, June 29, 2008  
Blogger john dodds said...

I hadn't noticed the legs, but agree with you about the F word. As for men you love to hate, what's that all about?

4:10 PM, June 29, 2008  
Anonymous Andrea said...

It's all about the man-crush.

Women identify with her simply because she's a balanced character at the end of the day, something the others are not if you ask me. That, fun, legs, anything else you want fits in too in my opinion.

12:50 AM, June 30, 2008  
Blogger john dodds said...

Well that "something others are not" fits my basic thesis so I have to say that is a great comemnt Andrea.

1:55 AM, June 30, 2008  
Anonymous Andrea said...

In our woman universe, we call every other character apart from Carrie hysterical so there you have it, what hysterical woman wants to be called that? :D No one! :D

4:41 AM, June 30, 2008  

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