Make Marketing History

The views of a marketing deviant.

Monday, August 10, 2009

Sign Of The Times.


All too often, "marketing" adds unnecessary detail and blurs the message. Why say soon when you give me the actual date? I know what soon means. And now I'm thinking about the composition of your message and not thinking about your message at all.

2 Comments:

Anonymous Martijn said...

Hmm yeah, I can just imagine the meeting on this:

"This is the sign we will be putting up"
- "Looks good, but what does 'soon' mean?"
"Hmm, you're right, we should put in a date"

-- end of meeting

2:45 AM, August 10, 2009  
Blogger john dodds said...

Sounds like you were there.

3:49 AM, August 11, 2009  

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