Make Marketing History

The views of a marketing deviant.

Tuesday, July 28, 2009

Make Marketing Simple.


It's all about making every aspect of the product/service experience as good as they can be and thereby making the user feel great about their achievements/ownership.

But job one is making every aspect of the product/service experience as straightforward as possible and thereby not making the user feel stupid.

6 Comments:

Anonymous Elizabeth said...

I'm glad you used the picture of the chic bag. That little packaging is an excellent marketing tool. There are some stores where the bag is so cute or that I love carrying it around and showing it off. Like you said we need to make "aspect of the product/service experience as good as they can be and thereby making the user feel great about their achievements/ownership."

10:27 AM, July 29, 2009  
Blogger john dodds said...

Thanks for noting that Elizabeth - it will be appreciated by more people than you would expect.

1:56 PM, July 29, 2009  
Blogger nikoherzeg said...

Looks like I am going to have to take this thing serious....

4:35 AM, July 30, 2009  
Blogger john dodds said...

Not really Niko, I just added the picture as an act of charity. But it did produce a great response from Elizabeth.

4:51 AM, July 30, 2009  
Blogger nikoherzeg said...

No...I think I will take it serious..

See if I can't top the standard set here.

Love a battle, especially up hill ones.

Thanks!

6:16 AM, July 30, 2009  
Blogger Rob @ Cynic said...

I like charity ....

Thank you.

5:56 PM, August 10, 2009  

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