Nowcasting.

Yesterday's Jon Stewart Show did a nice send-up of following the newest trends in trendspotting. They nailed it with the term Nowcasting - the act of presenting as about to happen, something that is already happening.

Trends are important of course, but too many people pay too much attention to the predictions for this year. They may happen, they may not but, even if they do, it's too late for you to catch that particular ship.

Far better to look at what's predicted to happen in five or ten years time and incrementally future-proof your business for all eventualities.