Make Marketing History

The views of a marketing deviant.

Thursday, May 06, 2010

Coloured Opinions.


The xkcd blog asked their readers to identify/name colours in a survey. I don't know why they did it and I'm not sure they anticipated getting over five million judgements, but that's what happened. The graphic above shows the result of some subsequent analysis into gender differences.

Are women more interested in colours, more visually astute or have they been over-educated in bogus terminology by fashion marketing? Are men more decisive, visually illiterate or are they just disinterested in colours?

Who knows? What I take away from this is a reminder that we all have different opinions and passions about the simplest things and that your customers' nuance is not going to be the same as yours.

2 Comments:

Blogger peggy said...

thats interesting! when i read 'hot pink'... i blame that on the womens mags.

what is it with salmon and men tho. do they eat a lot of salmon? or sushi? or is that colour in for men this season?
and they call it teal... is there somegthing special about teal? the women talk about it? (teal it petrol in german, just as an aside)

the color names most disproportionately popular among women... i think i know!!! teal is supposed to be in this summer. yellow as well... dont know whats up with pink, lavender and rose tho. but then i only know about the in's because my mum told me, ha! judging by the fluffy names, i guess this is the fashion industry once again! no one says dusty lavender, dusky rose and butter yellow in real life?!

even tho i havent read the results in full, i guess my favoutite part might be "the color names most disproportionately popular among men" :)

3:53 PM, May 06, 2010  
Blogger peggy said...

im wondering how many women claimed to be a man (or vice versa).

4:19 PM, May 06, 2010  

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