Make Marketing History

The views of a marketing deviant.

Wednesday, June 02, 2010

The Marketing Wisdom of Tom Petty & The Heartbreakers.

Some time ago, I found myself engrossed in a documentary about Tom Petty & The Heartbreakers. It covered their entire musical life and thus lasted four hours which, largely due to the Travelling Willburys nonsense, was about half an hour too much.

But, as ever, the story of a creative journey from obscurity to commercial success yielded a number of "marketing" insights.

Media
"All of a sudden the biggest radio station there was, was TV."

Creativity
"It's about reaching for bigger moments where new things happen."

Authenticity
"What they call country today is bad rock groups with fiddles."

Motivation
"We're all the romantic leads in our own life."

Attention
"Don't bore us, get to the chorus."

That's four hours I've saved you. You're welcome. Nobody should have to listen to Jeff Lynne.

4 Comments:

OpenID Kirsty said...

I like them all, except for the second one.

5:14 PM, June 02, 2010  
Blogger john dodds said...

Typical! Though I tend to agree with you. It's a bit hippy dippy, but chimed with Spalding Gray's thing about life being the pursuit of perfect moments so I wrote it down.

12:47 AM, June 03, 2010  
Blogger Eaon Pritchard said...

you missed out 'We've been sent here to raise hell and cause chaos.'
That's filed under Disruptive Innovation

6:44 AM, June 03, 2010  
Blogger john dodds said...

You made that up.

3:28 PM, June 03, 2010  

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