Make Marketing History

The views of a marketing deviant.

Wednesday, September 29, 2010

Heed The Aged?

We live in a youth-obsessed but ageing world, a world where the elderly are often ignored. Well we do in the first world. Elsewhere, the vast majority of populations are heavily skewed to the under 30s, yet respect for elders is pronounced.

Why that is and whether it will change seem to me to be important questions for marketers to ponder.

1 Comments:

Anonymous andrea said...

I think it's rather inevitable that retirement age will have to increase in the next few years (or maybe 5-10) in this first world environment that you speak of.

Respect for elders is usually culturally determined. Do we respect someone old who's never worked or contributed to society? Do we respect the old ones even though they've been wasting fuels and resources all these years?

It's a bit like...how do we create a culture in our culture? (as Grant would put it)

4:54 AM, October 06, 2010  

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