Make Marketing History

The views of a marketing deviant.

Wednesday, January 26, 2011

Making Things Better.

Making good stuff from scratch is really difficult.

Removing bad stuff is relatively simple.

The former is to be encouraged, the latter is compulsory.

4 Comments:

Anonymous Matt said...

Hi John, Love your blog, but I'm not so sure that "Removing bad stuff is relatively simple." If so, how come there's so much of it about? Toothpaste. Back. Into. Tube. Matt

7:28 AM, January 31, 2011  
Blogger john dodds said...

Because people focus on making new stuff and don't see the value in removing the bad stuff (aka perfecting the existing stuff).

3:55 PM, January 31, 2011  
Blogger Eaon Pritchard said...

There's a buddhist proverb that goes along the lines of 'to make an apple pie from scratch, you'd have to invent the entire universe'.
One of my favourite bees in my bonnet about the ad industry is the obsession over novelty rather than 'better'.
Which is kinda what you are getting at, yes?

6:36 PM, January 31, 2011  
Blogger john dodds said...

Partly Eaon. It's also about the ease with which you can improve what already exists - if you focus on that.

3:10 AM, February 02, 2011  

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