Make Marketing History

The views of a marketing deviant.

Tuesday, September 06, 2011

Lowest Common Denominator Marketing.


Announcing that you're offering customers a great product for a low price is hardly revolutionary. But I thought the French Connection lesson had long since been learned.

Notwithstanding the moral responsibility that marketers share with all public communicators, the issue here is that of consistency. Short-term controversy generates noise and that's fine, but it is just short-term and it mustn't be allowed to distract from the overall tone of voice.

Standing out is only half the equation. You need to ensure you stand out for the right reasons.

2 Comments:

Blogger pokeme said...

I fail to see the connection with 'fcuk'. 'The Nuts' is a widely-used poker term which means a hand that can't be beat...

2:50 PM, September 13, 2011  
Blogger john dodds said...

I wasn't aware of that derivation and was basing the post on the UK slang interpretation of nuts.

1:43 AM, September 14, 2011  

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