Make Marketing More Subtle.
Ah the festive season. Family fun and a sense of bonhomie. Not in the hands of the marketers behind Ann Summers - UK high-street purveyors of "lingerie" and adult toys.
Isn't Christmas the time for giving? So why not give your customers the opportunity to join the dots and engage with you a little rather than shoe-horning that dirty in there? It avoids the risk of appearing cheap and having a low opinion of your customers' literacy and, after all, don't they say subtle is sexier?