Media Neutrality.

"That camera doesn't know if it's a film camera or a TV camera or a streaming camera. It's just a camera."

Kevin Spacey (Edinburgh TV Festival 2013)

Marketing Communication 101: Words.

Words can tell your potential customers a lot about the real you. Or, they can show that you're more interested in yourself than in them.

 

They can reveal that you're more interested in creating clever advertising than something they might read.

Or words can show your potential customers that you're interested in helping them achieve their goals.

Choose wisely.