Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com




Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Advertising By Committee.
- Beware Marketers Bearing Neuroscience.
- Crisis Marketing Isn't Crisis Management.
- What Could Possibly Go Wrong?
- Make Marketing Legible.
- Infinite Marketing.
- Make Economics Marketable.
- Differentiation Is Different From Difference.
- Make Marketing Stress-Tested.
- Keep Calm And Monetise.

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