Make Marketing History

The views of a marketing deviant.

Monday, June 30, 2014

The Myth Of Data Visualisation.

The real problem with infographics and data visualisation isn't the visualisation, it's the innumeracy of dunces and marketing folk.

Making it easier to see, doesn't mean it's any clearer. If anything, it makes it easier to deceive because we all want to believe that we understand. Even when we don't.


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