Make Marketing History

The views of a marketing deviant.

Monday, August 31, 2015

Design Misthinking.


It looks like a clever solution. But really the designer has put the walker in a precarious position and made their journey more mind-consuming than the quicker but longer alternative.

The design has been given precedence over the purpose. Like much marketing, it's become a goal unto itself.

Much better to place a complete strip/bridge across the grille. It wouldn't look as obviously clever as the pictured "solution" but that's what makes it really clever.

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