Make Marketing History

The views of a marketing deviant.

Wednesday, March 18, 2015

Watch The Appeal.





While reading a 2009 interview with Marc Newsom,  I was struck by this seemingly innocuous exchange.

Louise Neri: Is the Solaris a unisex watch? 

Marc Newson: Yes, I’ve never really designed for men or women but most of my watches tend to appeal to men because of their scale and weight. Perhaps this is the first of my watches that will appeal as much, if not more, to women.

Maybe it's my obsession with the negative, but it seems to me that what he should have been asking why his previous watches had repelled many women. It's a similar question, but different.

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