Observations From The Conference Frontline.
I recently heard the odd claim that people love lots of brands that they don't buy. Predictably, the advertising industry audience nodded and wrote down the wisdom. I'm sorry but that's patent nonsense. It's a truly odd type of love that inspires apathy. No, people largely don't care about (let alone love) brands and the sooner we all acknowledge that the better.
You may think you're "keynoting", I think you're delivering platitudes at a mediocre event.
And, if your marketing communication claim requires an asterisk (be that for regulatory or statistical explanation reasons), it's not really worth making.