Marketing Like It's 2006.
I started writing this post when the PR relases started appearing a few months ago. I was going to rant about the fuss they were making about what is now a derivative marketing tactic focussed on attracting the mythical millennials. Now we can see how the campaign developed.
A lot of these videos don't actually demonstrate a reason to use the service because they don't feature much in the way of motoring. Unsurprising when they feature walking cities like Rome. And crucially there's no individuality - you could substitute any of their competitors into this format and the viewer would be none the wiser.
I'm sure the agency will claim all sorts of engagement metrics were achieved. But to what end?