Marketing Poll.

I understand the sentiment. The election is important and there will be a flood of dreadful blogposts and promotional articles that draw false lessons from it. But, I couldn't disagree more.

The election is exactly the sort of case study from which we should be drawing marketing lessons because it addresses a huge and engaged audience. Lessons about strategy and tactics, lessons about communication and calls to action, and lessons about infrastructure and earned versus paid media.

Because it's not some silly meme or the latest new shiny thing but a significant decision about which so many people rightly care.