Make Marketing Less Glib.

It's not just offensive, it's an offence. They think they're being clever, but they're not. There is nothing wrong with being offensive, that way lies freedom of speech. There is everything wrong with committing an offence, that way lies the breaking of societal laws.

Conflating the two is problematic because it allows the offenders falsely to justify their behaviour on the grounds of free speech. Marketers deal in communication and they, more than most, need to choose their words carefully.